![]() ![]() Army veteran Tim Burgess, who used the program to build a business plan for his award-winning Rally Point Wines, including two medals in the North Coast Wine Challenge and Alan Baker of Cartograph Wines, a former award-winning reporter for Minnesota public radio, who used the program as a catalyst for radical life change. Stand-out alumni include Terra Jane Albee and Sara Vandendriessche, who used the program to craft a strategy to overhaul and transition Napa's White Rock Vineyards to the next generation U.S. Preferred pricing is available through February 28. The guest lecturers will join sessions throughout the program, which runs March 15 – May 10, 2017. #Chatterbox wine marketing how to#Participants are exposed to the regulatory climate for making and selling wine, financial frameworks to develop a vineyard and winery, how to create a virtual brand, and different models for wine business profitability. The Certificate in Wine Business Entrepreneurship is designed to provide small wine business owners and those seeking to start a wine business, the time and guided focus to develop a successful business plan. "She's assembled a group of experts that represents some of the sharpest minds in the industry, and their contributions to the curriculum provide for a collaborative, enjoyable, and ultimately successful journey for program participants." ![]() Fritz leads this course from a position of strength and authenticity, having successfully adapted her own company's business model to today's route to market," Ray Johnson, Executive Director of the Wine Business Institute said. "Even the most courageous and experienced entrepreneurs and family owners can get overwhelmed by the complex and changing wine industry. Fritz has published articles in Harvard Business Review, Journal of International Business Studies, and Strategic Management Journal, among others. The program’s lead instructor is Anisya Fritz, Ph.D., owner of Lynmar Estate Winery, CEO of LynnCo Supply Chain Solutions, and co-founder of the Fritz Institute, a global humanitarian and disaster relief organization. Rohnert Park, California – The Wine Business Institute (WBI) at Sonoma State University (SSU) today announced the 2017 roster of guest lecturers for its respected Certificate in Wine Business Entrepreneurship, including Ron Scharman, CEO of digital marketing firm Astra Digital Marketing Services and lecturer for the online Certificate in Wine Business Management Dan Aguilar, Senior Vice President at Mechanics Bank and formerly with Silicon Valley Bank Jay Behmke, attorney at Behmke Law with expertise in beverage law, intellectual property, and wine industry mergers and acquisitions and Jeanette Tan, lead instructor for the Certificate in QuickBooks for Wine Businesses, and a specialist in accounting for boutique wineries. Posted metrics for 2017 were 4 percent annual conversion rate on total calls made, 13 percent of potential customers contacted and $641 average order value for the year, rising to $1,103 during the hot wine-sales months of October and November.Wednesday Evening Courses Begin March 15 with Instructor Anisya Fritz of Lynmar Estate Winery ![]() The company claims it can increase sales conversions for luxury winery direct-to-consumer merchandising efforts by 3-5 percent by its “secret sauce” method of email followed by phone calls. The plan is to keep the Chatterbox team, including General Manager Steven Smith II.Ĭhatterbox on its website said it has worked with about 100 wineries and now focuses mainly on vintners in Napa and Sonoma counties. “We immediately recognized Chatterbox’s ability to generate greater DTC sales and revenue,” said Alex Pagon, managing partner of Third Leaf, in the announcement. ![]() Third Leaf had hired Chatterbox last year to run DTC campaigns for portfolio brands and realized its potential to move a lot of wine without big discounts. The Napa-based firm announced Tuesday that it was acquired by an investment group led by Third Leaf Partners, a San Francisco-based financier, adviser, manager and operator of beverage and luxury hospitality businesses in the California North Coast, nationwide and overseas. Chatterbox Wine Marketing has been selling the beverage directly to consumers over the phone for about a decade, and now it’s dialing a new owner of the company. ![]()
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